• brand with purpose.


    Jason Bennett, Founder + CEO


    My first job was at Star Hardware, a True Value franchise owned by my grandparents. They taught me to work hard, be trustworthy, have integrity, and treat people with respect. The name True Star Consulting is in honor of them.


    These lessons became the foundation of a successful marketing career leading branding, advertising, digital, and communication strategies for Fortune 500 companies. After 15 years of telling their stories, it's time to tell yours.


    You can learn more about my background and extensive experience on LinkedIn.


    True Star Consulting will help define your brand purpose, and then develop the supporting strategies, creative, and messaging that will set you apart from the competition.


    Together we will:

    • Create marketing plans that strengthen brand loyalty and drive profitable sales
    • Tell engaging and innovative stories that deepen the connection with customers
    • Flawlessly execute each initiative with speed, efficiency, and attention to detail

    Together we will reach your true potential.


    From local businesses to global movements, from startups to established brands, my clients share a deep desire to be industry leaders and customer favorites. True Star Consulting has helped them succeed.


    Work samples and references are available on request.


    Experience the music.

    Amplifyd brings together a passionate community of artists and fans connected by a shared love of electronic music, and gives fans access to music and experiences from their favorite artists that they can’t find anywhere else.


    Natural fibers from Patagonia and the Andes.

    Animaná is an Argentinian sustainable fashion movement that enables producers to share their beautiful, natural fibers and artistry with the world. They connect suppliers with international markets, and they add value through design, management, and communication.

    Apollo Aid Foundation

    Together with music.

    The Apollo Aid Foundation unites dance music artists and fans to support causes that help build a healthier and happier world. Together the dance music community can make a difference.

    Basil Racuk

    Beyond craft.

    Basil Racuk is a San Francisco boutique and online store featuring one-of-a-kind handmade leather goods with a sophisticated blend of form and function and a fearlessly Northern California aesthetic.

    Center for Resource Solutions

    Advancing sustainable energy.

    CRS is a national nonprofit with global impact. They develop expert responses to climate change issues, and provide innovative leadership to build policies and consumer-protection mechanisms in renewable energy, greenhouse gas reductions, and energy efficiency.

    The Coffee Quest

    Join the adventure.

    The Coffee Quest is an international team of coffee lovers drawn to Colombia by rumors they'd find the world’s finest coffee beans. They built farm relationships, heard inspiring stories of Colombia's renewal, and decided to contribute by investing in the coffee and the people behind it.


    Work with purpose.

    Imperative empowers Purpose-Oriented people and supports the organizations that embrace them, believing that together they have the power to transform the economy and society.

    Liberty Blooms

    Grow with us.

    Liberty Blooms is a leading importer of Colombian flowers to the United States and Canada. They combine an advanced logistics approach with a superior supply chain operating model to deliver the freshest flowers possible to their customers.

    The Plant Cafe Organic

    Eat healthy, be healthy. 

    The Plant Cafe Organic makes it easy and affordable to eat delicious, healthy, local, and organic food. Their mission is to promote the well-being of people and the planet, as well as support healthy choices and sustainable practices.


    Create awesome presentations.

    PowToon combines the power of visual, audio, and emotion to create captivating and dynamic presentations. In an increasingly distracted world, business professionals and education leaders rely on PowToon to convey complex ideas and drive results.


    Full service. Personalized attention. Real results.

    Proleadsoft is a collection of innovative and talented Web, Mobile, Design, Development, and Online Marketing professionals with the experience and attention to detail who take businesses to the next level.


    Powerfully precise visual search solutions.

    Riviter is the world's fastest, smartest, most accurate, and most powerful visual search engine, and is used by retailers to grow revenue and increase conversion while eliminating lost sales due to stockouts and irrelevant product suggestions.


    Powering the next generation of digital today.

    Skava is a leader in providing modern e-commerce and digital platforms. Their cloud-native, microservices based technology enables continuous innovation in a mobile first world. They help leading retailers and enterprises across the world deliver engaging omnichannel, customer-centric experiences.


    A just bathhouse.

    SOAK is a modern, urban bathhouse coming soon to San Francisco's Mission Bay neighborhood. Lush, immaculate, and healthy, SOAK is a bathhouse like no other: design-driven, ecological, and built for urbanites of all stripes.


    Your culinary concierge.

    Tablehopper is a weekly insider e-column about the San Francisco dining and drinking scene (and beyond). Subscribers get all the latest on what’s new, opening, closing, and delicious, plus invites to cool food, wine, and cocktail events, and more.


    Superior quality. Perfect fit.

    Vastrm was founded with the goal of using the highest quality fabrics to create the perfect fitting polo for the distinguished gentleman, and has become the leading provider of premium, made-to-order sportswear for individual customers and retailers across the country.


    Welcome to the home of your dreams.

    WelcomeHomeSF is a visionary team of experienced agents who combine extensive marketplace insight and property access with a pragmatic, fun, and collaborative approach to help clients find their dream home in the San Francisco Bay Area.


    Let's build your brand together.


Last updated: November 15, 2017

By visiting www.truestarconsulting, you are consenting to our Privacy Policy ("Policy"). This Policy describes the Personal Information we collect through this website at www.truestarconsulting.com (“Site”), and how we collect and use that information.

The term “Personal Information” is defined as information that you voluntarily provide to us which personally identifies you and/or your contact information, such as your name, phone number and email address.


Personal Information
This Site only collects the Personal Information you voluntarily provide to us which may include your name, email address, and message in order to contact us via our contact form. We may contact you using the Personal Information you provided to communicate with you and to send you information about our services.

We may record information relating to your use of the Site, such as the searches you undertake, the pages you view, your browser type, IP address, requested URL, referring URL, and timestamp information. We use this type of information to administer the Site and provide the highest possible level of service to you. We also use this information to perform statistical analyses of user behavior and characteristics in order to measure interest in and use of the various areas of the Site.

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The information you provide is used to send periodic emails and improve the service we provide. We do share your information with trusted third parties who assist us in operating our website, conducting our business and servicing clients and visitors. These trusted third parties agree to keep your information confidential. Your Personal Information will never be shared with unrelated third parties.

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The Site may contain links to third party websites. Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you on our Site. Other sites accessible through our site via links or otherwise have their own policies in regard to privacy. We are not responsible for the privacy policies or practices of third parties.


Security Measures
We maintain security measures to protect your Personal Information from unauthorized access, misuse or disclosure. However, no exchange of data over the Internet can be guaranteed as 100% secure. While we make every effort to protect your Personal Information shared with us through our Site, you acknowledge that the Personal Information you voluntarily share with us through this Site could be accessed or tampered with by a third party. You agree that we are not responsible for any intercepted information shared through our Site without our knowledge or permission. Additionally, you release us from any and all claims arising out of or related to the use of such intercepted information in any unauthorized manner.

You should remember that when you use our Site to share information, any information that you provide may not be secure and can be collected and used by others. As a result, you should exercise caution before you make such disclosures.

Our Site and the services available through it are not intended for children. To access or use the Site, you must be 18 years or older and have the requisite power and authority to enter into this Privacy Policy.


You may access and correct your Personal Information and privacy preferences by contacting us with your request at jason@truestarconsulting.com


You acknowledge and agree that it is your responsibility to review this site and this Policy periodically and to be aware of any modifications. Updates to this Policy will be posted on this page.


If you have any questions about this Policy, please send an email to jason@truestarconsulting.com.


Last updated: November 15, 2017

Please read these Terms & Conditions ("Terms", "Terms & Conditions") carefully before using the http://www.truestarconsulting.com website (the "Service") operated by True Star Consulting ("us", "we", or "our").

Your access to and use of the Service is conditioned on your acceptance of and compliance with these Terms. These Terms apply to all visitors, users and others who access or use the Service.

By accessing or using the Service you agree to be bound by these Terms. If you disagree with any part of the terms then you may not access the Service.


We may terminate or suspend access to our Service immediately, without prior notice or liability, for any reason whatsoever, including without limitation if you breach the Terms.

All provisions of the Terms which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity and limitations of liability.


Our Service may contain links to third-party web sites or services that are not owned or controlled by True Star Consulting. True Star Consulting has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party web sites or services. You further acknowledge and agree that True Star Consulting shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such web sites or services.

We strongly advise you to read the terms and conditions and privacy policies of any third-party web sites or services that you visit.


These Terms shall be governed and construed in accordance with the laws of the United States without regard to its conflict of law provisions.

Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights. If any provision of these Terms is held to be invalid or unenforceable by a court, the remaining provisions of these Terms will remain in effect. These Terms constitute the entire agreement between us regarding our Service, and supersede and replace any prior agreements we might have between us regarding the Service.


We reserve the right, at our sole discretion, to modify or replace these Terms at any time. You acknowledge and agree that it is your responsibility to review this site and these Terms periodically and to be aware of any modifications. Updates to these Terms will be posted on this page.

By continuing to access or use our Service after those revisions become effective, you agree to be bound by the revised Terms. If you do not agree to the new Terms, please stop using the Service.


If you have any questions about these Terms, please send an email to jason@truestarconsulting.com.