• Brand with purpose.

  • MY STORY

     

    Jason Bennett,

    Founder & CEO

     

    My first job was at Star Hardware, a TrueValue franchise owned by my grandparents. They taught me to work hard, be trustworthy, have integrity, and treat people with respect. True Star Consulting is named in their honor.

     

    These lessons became the foundation of a successful career leading marketing for business of all sizes for over 20 years, including some of the most respected Fortune 500 brands in the world.

     

    You can learn more about my background and experience on LinkedIn.

  • YOUR STORY

    True Star Consulting helps brands define their purpose, and then develop and execute marketing initiatives that drive customer loyalty and profitable sales. Our expertise­­:

    • Brand leadership
    • Strategic planning
    • Customer acquisition and retention
    • User experience
    • Product and content development
    • Loyalty programs
    • Copywriting and editing
    • Market research
    • Creative direction
    • Web and mobile campaigns
    • Print, digital, and social media
    • Search engine optimization/marketing
    • Partnerships
    • Internal and external communications
    • Public relations
    • Employee engagement
    • Project management

  • SUCCESS STORIES

    From local businesses to global movements, and from startups to established brands, our clients share a passionate desire to become industry leaders. True Star Consulting has helped them succeed.

     

    Work samples and references are available on request.

  • "Jason's talent for crafting, choreographing, and activating thoughtful and compelling messages is evident from the first time you interact with him. He works quickly but also dedicates the time and attention in to make great messages. With us, he was able to simplify some very complex concepts into their core nuggets so that we could communicate our value proposition clearly, and also played a critical role in project management. His versatility is an asset to startups and large organizations alike."

     

    Andi Hadisutjipto
    Co-Founder, Riviter

    "I began working with Jason last year when we discovered that we shared an interest in working on ideas, and with companies, that are purpose-driven. As a creative thinker myself, he has added analytic power and strategic framing to my team, and to our mission, and has been an incredible asset for our brand's development. He sticks to deadlines, guides us to consensus/resolution, and yields an unwavering amount of belief in his clients and partners."

     

    Nell Waters

    Founder & CEO, SOAK

    "Jason is an amazing communicator, branding expert, writer, and editor with proofreading skills that are second to none. He is a team player, great problem solver, excellent collaborator, and a tremendous asset to any marketing group."

     

    Rich Holman

    Owner/Broker, Primavera Realty Medellín

    "Jason is highly intelligent, intuitive, and aggressively consistent in managing deliverables to schedule. His ability to engage divergent opinions and reach inclusive consensus results is amazing."

     

    Chip Wood

    Director of Strategic Partnerships, Center for Resources Solutions

    "Since meeting Jason, I instantly connected with his passion and creativity, which added together with his experience, makes him a really enjoyable and insightful person to work with . . . His work ethic is second to none, his desire and motivation to deliver the best product is always apparent and one of his best skills is being able to deliver work on time to his highest standards."

     

    Dan Willis

    Founder & CEO, Amplifyd

    "Jason has provided invaluable contributions to Imperative's brand evolution. He is creative, disciplined, a passionate advocate for alignment of mission and brand. He knows when to advocate for his vision, and is articulate and thoughtful in doing so. At the same time, he is infinitely responsive to the client's perspective, skilled at eliciting it, and at listening deeply to the client's point of view. The results, and the quality of thought that go into them, are always better because of Jason's presence on a team."

     

    Ceil Tilney

    Vice-President of Talent, Right Management

    "Jason is not only detail oriented and consistent, he is an 'out of the box' thinker who's main goal is to make sure that my message was communicated. He worked closely with my team and web designer to create a symbiotic relationship between my website and message. I would highly recommend him!"

     

    Andrea Swetland

    Realtor, WelcomeHomeSF

    "The amount and the quality of the work he did in such a short time were really impressive and we are extremely grateful for it. He really put the project on track, something we wouldn't have been able to do on our own."


    Ronald de Hommel
    Founder & Owner, The Coffee Quest Coffee

  • SAY HELLO

    Let's build your brand.

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