• Brand with purpose.


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    Jason Bennett,



    My first job was at Star Hardware, a True Value franchise owned by my grandparents. They taught me to work hard, be trustworthy, have integrity, and treat people with respect. True Star Consulting is named in their honor.


    These lessons became the foundation of a successful career leading marketing for business of all sizes for over 20 years, including some of the most respected Fortune 500 brands in the world.


    You can learn more about my background and experience on LinkedIn.


    True Star Consulting helps brands define their purpose, and then develop and execute marketing initiatives that drive customer loyalty and profitable sales. Our expertise­­:

    • Brand leadership
    • Strategic planning
    • Customer acquisition and retention
    • User experience
    • Content development and management
    • Loyalty programs
    • Copywriting, editing, and proofreading
    • Generative AI
    • Print, digital, and social media
    • Creative direction
    • Partnerships
    • Internal and external communications
    • Public relations
    • Employee engagement
    • Project management


    From local businesses to global movements, and from startups to established brands, our clients share a passionate desire to become industry leaders. True Star Consulting has helped them succeed.


    Work samples and references are available on request.

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  • "Jason's talent for crafting, choreographing, and activating thoughtful and compelling messages is evident from the first time you interact with him. He works quickly but also dedicates the time and attention in to make great messages. With us, he was able to simplify some very complex concepts into their core nuggets so that we could communicate our value proposition clearly, and also played a critical role in project management. His versatility is an asset to startups and large organizations alike."


    Andi Hadisutjipto
    Co-Founder, Riviter

    "I began working with Jason when we discovered that we shared an interest in working on ideas, and with companies, that are purpose-driven. As a creative thinker myself, he has added analytic power and strategic framing to my team, and to our mission, and has been an incredible asset for our brand's development. He sticks to deadlines, guides us to consensus/resolution, and yields an unwavering amount of belief in his clients and partners."


    Nell Waters

    Founder/CEO, SOAK

    "Jason is an amazing communicator, branding expert, writer, and editor with proofreading skills that are second to none. He is a team player, great problem solver, excellent collaborator, and a tremendous asset to any marketing group."


    Rich Holman

    Owner/Broker, Primavera Realty Medellín

    "Jason is highly intelligent, intuitive, and aggressively consistent in managing deliverables to schedule. His ability to engage divergent opinions and reach inclusive consensus results is amazing."


    Chip Wood

    Director of Strategic Partnerships, Center for Resources Solutions

    "Since meeting Jason, I instantly connected with his passion and creativity, which added together with his experience, makes him a really enjoyable and insightful person to work with . . . His work ethic is second to none, his desire and motivation to deliver the best product is always apparent and one of his best skills is being able to deliver work on time to his highest standards."


    Dan Willis

    Founder/CEO, Amplifyd

    "Jason has provided invaluable contributions to Imperative's brand evolution. He is creative, disciplined, a passionate advocate for alignment of mission and brand. He knows when to advocate for his vision, and is articulate and thoughtful in doing so. At the same time, he is infinitely responsive to the client's perspective, skilled at eliciting it, and at listening deeply to the client's point of view. The results, and the quality of thought that go into them, are always better because of Jason's presence on a team."


    Ceil Tilney

    Vice-President of Talent, Right Management

    "Jason is not only detail oriented and consistent, he is an 'out of the box' thinker who's main goal is to make sure that my message was communicated. He worked closely with my team and web designer to create a symbiotic relationship between my website and message. I would highly recommend him!"


    Andrea Swetland

    Owner/Realtor, WelcomeHomeSF

    "The amount and the quality of the work he did in such a short time were really impressive and we are extremely grateful for it. He really put the project on track, something we wouldn't have been able to do on our own."

    Ronald de Hommel
    Founder/Owner, The Coffee Quest


    Let's build your brand.

Privacy Policy
Last updated: November 15, 2017

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The Site may contain links to third party websites. Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you on our Site. Other sites accessible through our site via links or otherwise have their own policies in regard to privacy. We are not responsible for the privacy policies or practices of third parties.


Security Measures

We maintain security measures to protect your Personal Information from unauthorized access, misuse or disclosure. However, no exchange of data over the Internet can be guaranteed as 100% secure. While we make every effort to protect your Personal Information shared with us through our Site, you acknowledge that the Personal Information you voluntarily share with us through this Site could be accessed or tampered with by a third party. You agree that we are not responsible for any intercepted information shared through our Site without our knowledge or permission. Additionally, you release us from any and all claims arising out of or related to the use of such intercepted information in any unauthorized manner.

You should remember that when you use our Site to share information, any information that you provide may not be secure and can be collected and used by others. As a result, you should exercise caution before you make such disclosures.

Our Site and the services available through it are not intended for children. To access or use the Site, you must be 18 years or older and have the requisite power and authority to enter into this Privacy Policy.

You may access and correct your Personal Information and privacy preferences by contacting us with your request at jason@truestarconsulting.com.

You acknowledge and agree that it is your responsibility to review this site and this Policy periodically and to be aware of any modifications. Updates to this Policy will be posted on this page.


If you have any questions about this Policy, please send an email to jason@truestarconsulting.com.